Simon Sinek presented a TEDx session in which he said, “People don’t buy WHAT you do, they buy WHY you do it…“. Later, motion 2011 speaker Joel Pilger, Creative Director at Impossible took this a step further in an interview with the The Denver Egotist, where he asked each of us as creatives to ask ourselves:
“WHY do you do what you do?”
Creatives are a unique breed. Michael Waldron, Creative Director at TV Land in New York City asks, “Why do we as designers keep opening ourselves up to failure time after time?”
And as Derek Walker from brown and browner notes, “We are creatives. We’re free thinkers. But time and time again when push comes to shove, fear takes over and we fall lockstep in line with one another”.
So what do we do? We come prepared. We learn techniques to cope – or as Alexandre Bartholo from WeDoVideo in Tokyo states, “we’ve developed a set of survival tips passed on from creative to creative”.
If you have even paused a moment to think about any of this…consider yourself one of the brightest and most creative minds in the industry. Good news… motion is designed specifically for you.
All of the questions posed, are part of our Saturday, October 13 segment at motion called, ‘The Lost Art of…‘. Join us as a member of the live studio audience. Take an active role in the open discussion. Engage.
It’s time to // feed your brain //
motion was designed for you.
Until next time…